Sunday, September 8, 2013

The right place

         Just as companies advertise to increase business, companies who create advertisements, or advertising agencies, strive to make their marks memorable enough to earn more business. Simply google in the phrase "advertising agency" reveals hits for hundreds of companies of which the average person has never heard; however, these companies have been around years--some decades--companies like Bartle Bogle Hegarty, AKQA, and BIGPIE.
        Bartle Bogle Hegarty reaches wide in the advertising world: "It has seven offices worldwide - London, New York, Los Angeles, Singapore, São Paulo, Shanghai, and Mumbai." Sign me up! With offices in such interesting, urban, diverse areas, it's easy to see how the the agency can produce such work as a following:




This irony is the type of comedic work I most love, and in turn would love to produce some day.



         AKQA has been around since 2001 and seems to be doing pretty well. They have worked continuously on Nike products and with Microsoft on their Xbox software. On the side AKQA has also advertised for products like cars, beer, and phone apps. I don't find this work interesting; however, for someone looking for a staple introduction to the advertising world, a big company that has a lot of history and are able to stick with big organizations can be comforting. If you are seeking a stable job no mater the material this company would be the prefect spot.
         BIGPIE is smaller, different kind of animal than the other two agencies: it is an agency that helps small corporations spread their presence on the web. It may not be the most lucrative form of advertising, like scoring the latest Carl's Jr commercial or Bud Light Superbowl ad, but it is a simple method of advertising that many people can utilize. In advertising, little differences can be as effective as big pushes.
                                             http://bigpie.tv/news/

        Whether your advertising goal is big business, big bucks, promoting small companies, or simply promoting companies that are worth promoting, there is sure to be an agency out there. You just have to learn where to look.

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