The First and Last Word

"Can switching to Geico really save you 15% or more on car insurance...

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Geico Rhetorical Questions Compilation

        The best commercials force a person to remember. Geico commercials embody this philosophy. To achieve the goal of remembrance they use techniques such as maskots, comedies, and jingles. 

        Maskots give a face to the company. For instance, the Geico gecko gives a face to the faceless world of auto-insurance. Even more, the alliterative animated gecko gives a voice! Geckos themselves don't really have any significant cultural meaning, but the very human animal creates an undeniable connection with its human audience.

        A human audience also loves comedy. "I am gecko, not to be confused with Geico, which could save you hundreds on your car insurance, so please stop calling me!" This simple play on words launched Geico into the American mind. Geico continued their comedic line of commercials by introducing the Geico cavemen: "Geico is so easy a cave man can do it..." an attempt to explain the simplicity of switching to Geico. Following that series is the rhetorical question series of "Can switching to Geico really save you 15% or more on car insurance..." which is then followed by another rhetorical question to which the answer is a hyperbolic "yes". One does not easily forget a good laugh.

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GEICO Dough Boy Commercial - Happier than the Pillsbury Doughboy on His Way to a Baking Convention

          However, even longer than comedic ads have been around, company jingles have populated American airwaves since a time when radio was the dominant medium. One of the newer Geico approaches has been a take on the jingle: a joke of a situation followed by a bluegrass breakdown. "[To Ronny] Ronny how happy are folks who save money switching Geico? [To his friend] I'd say happier than the pillsbury doughboy on his way to a baking convention [enter jingle]" Sure it's still funny, but tied to a melody, the commercial has even more lasting power.


       Through these many techniques, Geico has solidified themselves as one of the most well-known auto insurance companies in America. Their use of mascots, comedy, and jingles make Geico not only the first thing in your mind when you see one of their commercials, but the first thing in your mind when you need to save money on your auto insurance.